fractional CMO Leadership for B2B Fintech & Growth-Stage Tech Companies

Senior marketing leadership for companies that need sharper positioning, stronger GTM alignment and measurable growth without hiring a full-time CMO.
Payments | Embedded Finance | RegTech | CFO & FinOps Tech

The Maracuja Media Approach

Senior marketing judgement. Clear Priorities. Commercial accountability

Maracuja Media works with founders, CEOs, COOs and commercial leaders at B2B Fintech and growth-stage technology companies.

We help leadership teams clarify positioning, align marketing with commericial priorities, allocate resources intelligently and build the market systems needed for the next stage of growth.

Our approach combines senior CMO-level leadership with hands-on GTM experience, data-driven decision-making and AI-enabled research and execution.

We diagnose first. Prioritize what matters. Build the right operating model. Then help your team execute with discipline.

We Work Best With

Growth-stage B2B fintech and technology companies with proven product-market fit and meaningful commercial traction
Companies navigating an inflection point: international expansion, new market entry, stalled growth, repositioning, fundraising, acquisition or a transition from founder-led marketing
CEOs, COOs and CROs who need senior marketing leadership without immediately hiring a full-time CMO
Leadership teams that want marketing connected directly to pipeline, revenue, positioning and strategic business priorities
Businesses with capable internal teams, agencies or specialists that need clearer direction, coordination and accountability
Companies willing to make decisions, test intelligently and act on what the data and market are telling them
Organisations where marketing has become too important to remain fragmented or purely tactical.

Senior Growth Leadership

Without the Full-Time Overhead

Maracuja media works with founders, CEOs and commercial leaders who need experienced marketing leadership but do not yet need, or want, another full-time executive.

We help establish positioning, GTM, marketing investment, execution discipline and commercial accountability, then work with internal teams and specialist partners to make it happen.

What We Do

Build the marketing and GTM system your next stage of growth requires

Growth-stage companies often reach a point where individual marketing activities are working, but the overall system is not.

Positioning becomes unclear. Priorities multiply. Sales and marketing drift apart. New markets create complexity. Teams and agencies execute without a single commercial direction.

Maracuja Media provides senior fractional marketing leadership to bring those pieces together.

We help leadership teams:

1. Clarify the Market

Positioning & differentiation
ICP and market priorities
International expansion
Product / market narrative

2. Align the GTM System

Marketing, Sales, Product & Commercial alignment
GTM strategy
Demand and pipeline architecture
Team and specialist structure

3. Create Accountability

Marketing budgets & resource allocation
OKRs, dashboards and reporting
Execution oversight
Use AI to accelerate research, analysis and execution without replacing experienced strategic judgement

Fractional CMO Leadership

For companies that need an experienced senior marketing leader embedded in the business without the cost or commitment of an immediate full-time CMO hire.

Marketing and GTM strategy
Positioning and category narrative
annual and quarterly marketing planning
budget allocation and investment decisions
leadership alignment across Sales, Product and Commercial
marketing team structure and hiring priorities
agency and specialist oversight
demand and pipeline strategy
product and market-launch planning
KPI, OKR and board-level reporting
Executive decision support
Market & growth insights across your competitive niche

Best suited to organisations that already have, or can provide, execution resources underneath the leadership layer.

Strategic Advisory & GTM Projects

For leadership teams that need concentrated senior expertise around a specific growth challenge.

GTM diagnostic and growth audit
Positioning and messaging reset
ICP and market prioritisation
International expansion strategy
Marketing organisation design
90-day GTM architecture
Annual marketing planning
Budget and channel allocation
Demand-generation strategy
Executive workshops
Marketing performance review
AI-enabled marketing operating-model design

Discuss Your GTM Challenges

Let’s cut through the noise. In one focused session, we’ll identify the most important GTM challenge facing your business and determine whether senior fractional marketing leadership can help solve it.

We can explore questions such as:

Is your positioning strong enough for the next stage?
Are Marketing, Sales and Product aligned around the same growth priorities?
Is your marketing investment producing the commercial outcomes leadership expects?
Do you have the right internal team, agencies and capabilities?
Are you ready to enter a new market or geography?
Does the business need a full-time CMO or senior leadership without the full-time overhead?

Human Judgment. AI Leverage.

Building the Next Generation of Marketing Leadership

The future of marketing is not human versus AI.

It is experienced leaders using AI to make faster, better and more informed decisions.

We believe growth-stage companies should be able to access senior CMO-level judgment without immediately building expensive, complex marketing organisations.

Maracuja Media combines experienced leadership, modern GTM strategy and AI-enabled workflows to help companies sharpen their positioning, align teams and build scalable growth systems.

The technology changes.

The fundamentals do not.

Understand the customer. Make better decisions. Create meaningful value. Measure what matters.

Expert Growth Partners, Proven Results “Our biggest challenge before Maracuja Media was finding a growth leader that truly understood both marketing and our business goals. Maracuja Media exceeded every expectation. They didn’t just optimize our ads; they helped us rethink our entire strategy, delivering innovative solutions that dramatically improved our performance. In 12 months, we cut ad spend in half while increasing results and achieving a 4x ROI. Maracuja Media is not a vendor—they are the growth partner you’ve been looking for."

Philip & JesperFounders | Zeiierman Trading

"Maracuja Media has set a new standard for what a true growth partner should be. Their unmatched expertise has driven a 5000% return on our enrolment campaigns and tripled our revenue. Beyond the numbers, their ability to engage and align with key stakeholders—CFO, CMO, CRO, and CEO—has cemented their role as an indispensable part of our strategic team. This isn’t just a partnership; it’s a blueprint for sustained excellence."

C. DuffyHead of Digital Marketing | iheed | Cambridge Education Group (CEG)

Let's Talk

Book a Strategic Conversation

If your company has reached a point where marketing needs stronger direction, better commercial alignment or more experienced leadership, let’s talk.

This is a focused 25–30 minute conversation to understand:

where the business is now
what commercial or GTM inflection point you are navigating
what is working and what is not
whether the real gap is strategy, positioning, execution, team structure or leadership
whether Maracuja Media is the right fit to help

In 25–30 minutes, we’ll identify the most important GTM constraint, discuss what is likely holding growth back and determine whether there is a fit to work together.

No pitch deck. No generic audit. Just a useful executive-level conversation.

Strategic GTM Conversation | Michael Day

For founders, CEOs, COOs and Commercial Leaders navigating the next stage of growth.

You May Be at the Right Stage If….

You company has product-market fit and meaningful commercial traction
Growth priorities are becoming harder to align across Marketing, Sales, Product and Commercial
Your positioning or market narrative needs to evolve
You are entering new markets, launching new products or expanding internationally
Marketing needs stronger senior leadership, prioritisation and accountability
You are deciding whether to hire a full-time CMO, VP Marketing, build a stronger internal function or use fractional leadership
Leadership wants clearer commercial accountability from marketing